Companies Go Green with Bluetooth Marketing

Bluetooth-based marketing represents a dramatic shift in modern advertising. As paper publications dwindle in readership, and magazines become increasingly online exclusives, advertisers must adapt to paperless approaches in an effort to keep up with their clientele. Additionally, the long-term consequences of print advertising in a consumerist culture could be devastating in both environmental and financial costs.

Consumers are becoming evermore eco-friendly and are growing to appreciate environmentally responsible businesses. Bluetooth allows retailers to pitch their products and services without having to print advertisements on a paper-based medium. The medium is the message, and some businesses are already reaping the benefits of pitching themselves as being less-wasteful than their competitors.

From a business perspective, Internet and print advertising are recurring costs that will never cease as long as a business is healthy. Being unavoidable, advertising must transform itself into new mediums that are cost-effective and sustainable. What Bluetooth-based marketing represents is a one-time investment in new technology, rather than a never-ending lease in print-based approaches. In other words, Bluetooth versus print is the same difference as a broadcasting a song on the radio versus handing out cassette tapes- the overhead is minimal and the effect is dramatically larger.

As the cost to profit margins of print-advertising shrinks, many retailers are finding that the thousands of dollars spent on full-page spreads in newspapers and magazines could be better invested in other avenues, such as Bluetooth-based approaches. Coupled with the promise of an improved, environmentally-friendly image, Bluetooth?s flexibility and effectiveness will make it an invaluable tool in the near future, for all customer-driven businesses.